Paul Stephens are a leading independent UK specialist in Porsche cars – air cooled Porsche 911 models (1964 – 1998) and water cooled 911 GT2, GT3 and RS models (1999 – present), based on the North Essex / Suffolk border.
The challenge was to evolve and modernise the Paul Stephens brand identity to reflect its new positioning and bespoke offering within the industry, as the leading specialist in Porsche of air and water cooled 911s, both nationally and internationally.
The solution was to use the existing core elements of the past identity, namely the PS lettering and brand colours, evolve it into a unique marque that could be used on their bespoke built cars and across all their customer touch points, whilst remaining familiar to existing and future Paul Stephens and Porsche customers.
I was asked to develop a replacement student booklet on the Great War, that could be used by the company’s guides as a tool when out on touring the battlefields, besides being a useful aide memoir for the students. The concept was based on the style of British Army manuals of the period. The booklet’s content covers all the key points of the national curriculum in a visually interesting, tactile and useable format. For this reason it has been a great success with guides, teachers and students alike.
A brand band identity for a new and up coming duo, Linnett and Price, with their initials making their signature ampersand. The idea is that the ampersand stays consistent, while the other elements of the identity evolves with the music over time.
I was responsible for design and brand development of the International Guild of Battlefield Guides during its formative years. This included the Guild’s major touch points, but particularly the design, build and maintenance of its original website and editorial design of the Guild’s Journal, BATTLEguide – the aim of which was to analyse, develop and raise the understanding and practice of battlefield guiding.
This identity program was developed for Silversea, recognised now by many as the best luxury cruise line on the water and as the defining luxury cruise experience. Silversea launched its first ship in 1994, thus creating a new niche for the ultra-luxury travel market with a class of smaller, purpose-built vessels that could slip into more exotic ports off the beaten path.
Following the rebranding by Rose, Bletchley Park commissioned me to design a number of maps that could be used in different scenarios, from signage "You are here" totems, walking tour leaflets, to the Park's guidebook.
My mission was to develop a brand mark that would be instantly recognisable to British, Canadian, Australian and American customers. The solution was to crop the national flags down to a minimum that they still remained identifiable, and then to combine them in such a way as to make a unique symbol that would accompany a word mark.
Update and digitize the Essex Yeomanry and 71 Signals Regiment cyphers in colour and in black and white formats besides create a recruiting leaflet and poster for 70 (Essex Yeomanry) Signal Squadron of the Territorial Army (TA), now the Army Reserve.
The Operation Maxim identity was developed the the Metropolitan Police's anti people trafficking campaign. The logo utilised elements of highway signage to make it's message understandable across all languages.
My challenge was to develop an identity based upon an existing name that connected it to the business of photography. The only symbol used on a photographic lens in respect to ‘depth of field’ is that for "infinity" (symbol: ∞), so the solution was to create a bee whose wings are derived from the symbol for infinity.
Fisher Jones Greenwood Solicitors required a new identity that reflected its professionalism, whilst at the same time looked modern and professional. It was implemented across all of its sign program and marketing communications too.
This newly launched company produces surveys with pin point accuracy using a unmanned aerial vehicle (UAV). Besides the RAF roundel / target connotations. I was pushing against an open door when I presented this solution, as I later found out the company founder was confirmed Mod!